- Origin: France
- Since: 2005
- Founded by : Laurent et Arik Bitton
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Why we love it ?
Arik and Laurent Bitton, create IRO inspired by a modern vision finding is world’s major capitals. We like the strong identity mixing French and American influences while maintaining sophistication.
Inspiring by the 70’s aesthetics, IRO embodies the feminine and modern silhouette revisiting traditional materials in order to create urban and sophisticated pieces. Theirs collections highlight a rebel and bohemian look.